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With Opinio, the path to gaining a better understanding of your customers, employees or any other group
of people is straightforward. The distance from becoming aware of the need
for business intelligence to the finished reports should be as short and painless as possible.
Opinio realizes this goal.
1. Prepare
It is important to find out what specific information you need. For example, what kind of
information will give the answers to my questions? Once you know that, you can start to
define who you are going to invite to take your survey. Sometimes you know this in
advance (employee survey). But you might want to sample just part of your entire population.
At this stage you also need to start thinking about what questions you want to ask your
respondents.
2. Create
This step is to create the survey, using your favorite browser. Create survey questions,
sections and pages. Then define the look and feel, start/stop dates, and more...
3. Invite
Use Opinio's built-in invitation features to facilitate sending survey information
to your respondent population, to track those who have responded and to automatically
send reminders to those who have not.
4. Collect
This phase is done largely by Opinio without any user intervention. Opinio will
store respondent data in the database, and make the data available for ad hoc reporting
and analysis. Seeing the number of respondents, it may become clear that you need to
invite additional people to take the survey. Or you might elect to send one additional
reminder to those who have not responded.
5. Analyze
Opinio lets you view the data in many ways. The powerful built-in reporting engine
lets you zoom in on a specific subset of your respondents, and create reports with summary and charts.
Data can be transferred to external tools for further analysis. You can even write your own
modules that can be integrated into Opinio's report engine. Data is far less valuable without
a way view it in different ways. The reporting capabilities in Opinio transforms the data
into vital information.
6. Insight
Once analysis is complete, you will have greater control of your
decision making and planning. Knowledge is power. Use this new capacity to your advantage.
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